Panorama of Bra during Cheese; artisanal cheese stalls and visitors

Cheese 2025 in Bra: the great raw-milk cheese fair

From September 19–22, 2025, the small town of Bra in Italy’s Cuneo province once again becomes the world’s cheese capital for the 15th edition of Cheese, the leading cheese festival organised by Slow Food and the City of Bra. More than 500 artisan producers from Italy and around the globe will energize the historic center with tastings, workshops, and talks devoted to dairy biodiversity.

Cheese 2025 in Bra: the great raw-milk cheese fair

From 19 to 22 September 2025, the small town of Bra (Cuneo Province) once again becomes the world’s cheese capital for the 15th edition of Cheese, the leading cheese festival organised by Slow Food and the City of Bra. More than 500 artisan producers from Italy and around the globe will fill the streets with tastings, workshops, and talks devoted to dairy biodiversity.

Dates, hours & practical info

  • When: 19–22 September 2025, daily 11 am – 11 pm (Monday until 6 pm)
  • Where: Bra (CN) and nearby Pollenzo, 6 km away
  • Admission: free; tickets required only for workshops and tastings
  • 2025 theme: “There’s a world around” – Cheese at the heart of ecosystems, pastures, and Alpine trades

2025 theme: “There’s a world around”

After focusing on natural cultures, animal welfare, and permanent grasslands, Cheese 2025 looks to the mountain’s future: shepherding, chestnut growing, woodland management, wool, and honey all share the stage with natural cheeses. The event invites you to rediscover age-old crafts as concrete answers to the climate crisis.

The great raw-milk cheese market

Piazza Carlo Alberto, Piazza Roma, Via Principi di Piemonte, and Piazza Spreitenbach host the beating heart of the fair: the Affinage Alley, the Slow Food Presidia Route, and dozens of stalls where shepherds and cheesemakers present their pasture cheeses, natural charcuterie, high-altitude honeys, and artisanal preserves.

Beyond Italy

Browse specialities from France, Spain, the UK, Germany, and more – proof of the truly international spirit of Bra’s Cheese fair.

Strolling through Cheese: a slow itinerary in the old town

Experience Cheese strictly on foot. Follow this mini-route:

  1. Piazza Roma – refine your palate with the top affineurs.
  2. Piazza Carlo Alberto – shepherds’ market and regional food trucks.
  3. Cortile delle Scuole MaschiliHouse of Biodiversity and “There’s a world around” area.
  4. Via Garibaldi – Wine Bar and Slow Food Alliance Osteria.

Pollenzo: Taste Workshops & the Wine Bank

Just 6 km away, Pollenzo offers Taste Workshops pairing wine and Cheese inside the historic Wine Bank, plus guided tours of the University of Gastronomic Sciences.

SlowDays tips: enjoy Bra & the Roero all year round

Want a cheese experience outside the festival? Check out our Roero food-and-wine tour, available year-round, and browse the guide to Piedmont cheeses and cured meats for more tasty stops.

Cheese FAQ

How long does Cheese last?

Four intense days – Friday to Monday.

What are the festival hours?

11 am–11 pm; Monday closes at 6 pm.

Do I need a ticket?

Entry is free; Taste Workshops require tickets.

Where can I park?

Complimentary shuttles depart from out-of-town parking areas; arriving by train is the easiest option.


Love cheese? Book your SlowDays tour!

Private tastings, guided visits, and breathtaking views across the Langhe, Roero, and Monferrato.

Discover the programme for a Cheese Tour, bookable in every season.

 

producer-fiera-cheese-bra
Variety of cheeses.

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